The Chernov Team Redefines Real Estate By Leveraging TikTok Dancers To Promote Listings

Over the years, the Chernov Team has perfected its tactics in real estate marketing. The Los Angeles-based real estate team offers diversified marketing and concierge real estate services, explaining their ability to cover their clients’ every need from the second they decide to jump into the process of buying or selling. 

Over recent years, with such high increases in the use of social media, the Chernov team has recognized these popular platforms as a wave of opportunity, especially when it comes to marketing their listings. Recently, the team has brought their skills into the TikTok game, collaborating with a number of popular creators and dancers on the app including Vik White, Aubrey Fischer, Kendra “KO” Willis, and more. 

https://www.tiktok.com/@tighteyex/video/7111507665586507051?is_from_webapp=1&sender_device=pc&web_id=7117386973451617794

 

To create these viral videos, they brought the dancers into a one-of-a-kind modern oasis located in one of the most charming areas of Hollywood Hills, known as the team’s 7431 Franklin listing. Throughout the luxury home, they recorded the dancers’ choreography showcasing different aspects of the home such as the Italian modernism and Japanese architecture, grand gallery-style windows, saltwater pool, custom Japanese Shou-Sugi-Ban wood patios, and breathtaking views from each angle. 

https://www.tiktok.com/@itsmirandaderrick/video/7115906687877254442?is_from_webapp=1&sender_device=pc&web_id=7117386973451617794

With the collaborators’ followings adding up to millions of viewers, this strategy not only gave optimal exposure to the team’s listings but also brought a whole new, innovative, definition to real estate marketing itself.

Watch more of the Tik Toks below and for more information, please contact Dennis Chernov and the Chernov Team at 818-432-1524 or dennis@chernovteam.com.

https://www.tiktok.com/@itzslavik/video/7112605726429678890?is_from_webapp=1&sender_device=pc&web_id=6980024159851365893

https://www.tiktok.com/@mizzko/video/7112631842020298026?is_from_webapp=1&sender_device=pc&web_id=7117386973451617794

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