Google being the Almighty

“To search is to Google and to Google is to search”. The success of Google is evident when the company has made its name on the page of the dictionary as a verb. Two genius researchers, Larry Page, and Sergey Brin founded Google organization from its parent company Alphabet Inc. They started the journey as […]

A Brief Introduction Into The World Of Close Variants

Table Of Contents: Introduction What are close variants What To Know About Changes To AdWords Close Variant Keyword Matching? Why Close Variant Is A Big Deal? Keyword Matching Options Two Basic Types Of Close Variants Points To Keep In Mind For Close Variant Matching Why Use Negative Keywords To Avoid Close Variants? Close Variants Now […]

How To Save Your Website From The Penguin 4 Update Of Google

After nearly a two year wait, the penguin Google algorithm have been updated again. This will surely come as a huge blow to webmaster making this the major release with Penguin 4.0. In this type of release, this one is the last release as Google now says that Penguin is the last signal well within […]

How Possum Affects Local SEO Landscape And Ways To Overcome

Are you wondering what’s wrong with your local search rankings on Google? Have you faced tremendous fluctuations in the local search results? It’s all the outcome of the latest Google Algorithm, called Possum. This local algorithm update of Google has changed the scenario of the businesses on the virtual world and has turned the local […]

How Cohort Report Helps in Measuring your Rate of Customer Retention

Good news for all online store owners! Unlike brick-and-mortar stores, you can easily do what they can’t. Why? Thanks to Google Analytics, you can measure your business success so easily. All necessary data regarding your business progress can be so easily tracked. Some of them are conversion statistics; total visitor fluctuations; measuring the CTR or […]

Google’s Plan for Naming its Next Android Version

Google Android Webskitters

Since India-born Sundar Pichai became the Google CEO among many other speculations one of the most interest generating was naming ways of its Android versions. Why should be names based upon only western sweets? Why not Indian sweets’ names be included or for that matter from any other country? Jellybean, Kitkat, Lollipop and now Marshmallow. […]

Sundar Pichai And SRCC: A Tale Of Curious Minds

Sources from Sri Ram College of Commerce has something very special to all of its students. Google CEO Sundar Pichai will spend couple of quality hours here along with his 2 other high-profile appointments with President Mr. Pranab Mukherjee and Prime Minister Mr. Narendrs Modi, the same day.   Trending hashtag ‘#AskSundar’ is doing rounds […]