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Email Marketing: Alive or Dead

If you’re a regular in the digital marketing industry you often hear a question, is email marketing still alive? In our opinion utility of emails is still going strong and just 1 example will prove it. According to a telling statistics: Up above 200 million emails are sent in every single minute of day. This statistics proves that popularity of emails is still

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Top 10 Pre-launch Marketing Strategies of a Website

A website is the spokesperson for our industry, the doorway for communication with greater base of audience. In today’s digital age, it is must for all kinds of industries. But our responsibility does not end with creating a website only. It should be a superb website. To make it superb you need to plan its architecture much before you have taken the first

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10 Tips to Create Engaging Posts in Facebook

Well organic reach on Facebook is recently very low because of the reasons that most brands are now seeing higher return on the investments in the paid advertising sector. Promoted posts may be helpful for various brands but well constructed organic posts on Facebook can also give result. To know the best strategy for you, you will have to get an idea about

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Top 7 Tips to Lower the CPC of your AdWord Campaigns

We all know how competitive is the world of AdWords campaign? In this scenario one of the most vital steps to undertake is the ways to lower your CPC rate for chosen keywords. This is a major way to be highly competitive and at last becoming successful in all your efforts in Online Advertisement. Achieving lower CPC may depend upon levels of difficulty

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How to Reach People with an Optimized Video

Well blogging is certainly high in rise in the present times and is quite popular profession. Blogs are rising in importance. Every brand marketing strategy now includes blogging with high-quality blog increasing the visitors to website. There is another recent trend which is rising fast that is video blogging or Vlogging as it will help in increasing the engagement ratio of every brand.

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Why should you Choose CodeIgniter to be the Framework Base for your Ecommerce Store?

CodeIgniter and Ecommerce   Ecommerce is a thriving business and in addition with different open source CMS platforms there are website frameworks that support online stores. For example PHP Zend framework is said to be a foundation for building your Ecommerce website in a simple and productive manner. Obviously a good online store is a productive ground but is Zend as beneficial as

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How to Reap in Benefits of Call Extensions for your Enhanced AdWords Campaigns

AdWords Enhanced Campaigns have made many of us discomfortable as is the case with every new change. By now we had manoeuvred certain control over campaigns and will get accustomed with the new one as well. Yes, at first changes seem to be tough but after sometimes we adapt with them. If we have to adapt ourselves why wait for ‘sometime’? It’s better

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12 Best B2B Mobile Apps While You Are Traveling

Well running a B2B business is certainly a very difficult even for the experienced CEO. Over the passage of day, attracting new business right to finances and hiring can surely be problematic. It is nearly impossible to keep proper track of what is going in your business. However the whole work can be easier than you think if you can find the right

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Top 5 Tips for your Logo Redesign

Online marketing has a certain shelf-life and therefore must be altered after some time. One of its important aspects isthe logos. To rebrand your logo you need to redesign it after some time. Subtle but eyecatching that’s what is important.   Decide upon the appropriate time of your logo redesign. It’s really important. Let’s jot down points which will help you to decide

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Top 10 PHP Framework Worth Choosing For

Well like any other reputed web language, PHP has some great frameworks which can make the whole development process fast, much more productive as well as protects you from various types of low level error. It also ensures that your website offer much more protection from various attacks like XSS attacks, SQL injection and various others.   In this post, learn about some

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Get Increased Store Sales with your Pinterest Account

Pinterest can be custom functioned to take you off in this high stage of festive season with your online store. Let’s go a little deeper with our next sections.   Buyable pins of Pinterest   Recent announcement made by Pinterest has stressed upon long pending demands of clients wherein they’re going to introduce “Buy It” button. Here you can easily browse through filters

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Top 5 Ecommerce Platforms of Year 2015

If you have Ecommerce website/s you know the tussle among candidates to convince you choosing one of them as your preferred platform: Magento, Shopify, BigCommerce, PrestaShop, Opencart and many more. This selection is quite difficult in simple words but also the vital one as whole of your business future depends upon it. Based on its individual offers and SEO effectiveness some of them

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Tips to Use Social Media Presence to Build Brand Loyalty

Well social media users are constantly presented with content when they scroll down through their favorite platforms and for most of us, we tend to check sites multiple times everyday. To be honest, social media is an excellent resource to stay updated on various current events as well as connecting with family and friends with engaging businesses online. They are brands which are

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Which is better for Advertisers: FaceBook or Google?

Popularity of FaceBook and Google is rising at an exponential manner and people often find it difficult to focus upon a single platform. Both FaceBook and Google AdWords have different sets of advantages and disadvantages with difference in approaches.   FaceBook v/s Google AdWords: Similarities Source: http://bit.ly/1krSTPc As we all know that both FaceBook and Google have great source of audience and both

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How to Redesign your Homepage for Better Conversion Rates

For various reasons websites should be redeveloped and redesigned. Even if you’re not doing an overall redevelopment or redesign, you should modify your homepage from time to time. Experience tells us that this significantly increases user engagement. Then it also involves a risk- the risk of losing your potential customers. That’s why it is not an easy affair. In this article we shall

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Tips to Properly Strategize the Social Media Platform Twitter

Well social media offers numerous benefits for various brands that can be utilized properly. In case of building a strong business plan along with increased sales as well as enhanced brand loyalty, social media can prove to be very helpful. In case of B2B interest, leveraging many well known benefits, twitter integration into your social media plan with overall marketing strategy can prove

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RankBrain: Google’s Latest Search Engine Algorithm

Reinforcing its search algorithm further, Google has recently announced its latest introduction of RankBrain which is primarily an artificial intelligence tool for machine learning. RankBrain- What’s it? Not repeating the above definition let’s speak about the machine learning stuff. Machine learning is a method by which machines have an inherent artificial intelligence to learn methods to perform a function rather than following human

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7 Killer Steps for Creating your Web Specification Doc

Before starting your search engine marketing efforts you need to create a cohesive plan for building a solid foundation to your website and guiding your future efforts for optimizing your search engine marketing methods properly. Website specification doc underlies the blueprint of every architectural detail of a website. In this blog we shall focus upon 7 most important steps related with creation of

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12 Common Mistakes to Avoid in Case of PPC

Right on the search results of major search engines, there are various poorly researched as well as poorly written and poorly targeted campaigns of paid search. Well this is the reason why Google allows free AdWords credit promotions right for new users. Whether it is Google AdWords or Bing Ads, here are some dangerous thoughts which goes in the PPC users’ mind who

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How to Add Custom Post Pagination in WordPress?

Custom Post Pagination   It seems that pagination is a good deal of problem for a WordPress theme developer. We’ve found whole lots of issues related to the matter however it’s not that extraordinary problem. Even if you’re dealing with custom posts, you can easily implement paginations for them. Let’s find an easy way out.   Dealing with CPTs   In the development

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