{"id":3774939,"date":"2021-07-29T14:51:18","date_gmt":"2021-07-29T18:51:18","guid":{"rendered":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/?p=3774939"},"modified":"2021-07-30T10:14:01","modified_gmt":"2021-07-30T14:14:01","slug":"chat-with-haute-residence-leaders-episode-1-debra-johnston","status":"publish","type":"post","link":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/chat-with-haute-residence-leaders-episode-1-debra-johnston\/","title":{"rendered":"Chat With Haute Residence Leaders, Episode 1: Debra Johnston"},"content":{"rendered":"<p><em>Haute Residence<\/em> launched its &#8220;Chat with Haute Residence Leaders&#8221; series with a conversation featuring Debra Johnston, representative of the Haute Residence Network in Atlanta, Georgia. She was hosted by Haute Media Group Cofounder Seth Semilof.<\/p>\n<p>Watch their conversation below.<\/p>\n<p><iframe title=\"Chat with Haute Residence Leaders, Ep. 1: Debra Johnston\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Wpiou0bUbtc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The topics included Johnston&#8217;s illustrious career in the corporate world of New York City, later with Coca-Cola, and her eventual move and ascendancy in real estate almost two decades ago.<\/p>\n<p>Originally from Michigan, she has lived in New York, Dallas, Minneapolis, and ended up in Atlanta when she joined Coca-Cola. With the latter, &#8220;I was in so many different positions. I was with the bottler for a while; operations at Coke North America, and then my last stint there was in corporate marketing. I supported our top 10 customers and it was a great experience and, especially to go into real estate, that marketing just was perfect,&#8221; she says. &#8220;Honing in on project management skills, working w<span class=\"text\" data-v-32c9577a=\"\">ith all different kinds of people, I think that just set me up. I&#8217;ve always wanted to be in business for myself, so learning those building blocks really helped me when I did eventually decide to get my real estate license and try it out.&#8221;<\/span><\/p>\n<p>Here are some of the questions and answers from the exclusive interview with Johnston.<\/p>\n<p><strong>Seth Semilof: Were you nervous about the change from the corporate world and having a paycheck and the 401k, to go into real estate?<\/strong><\/p>\n<p>Debra Johnston: I was very nervous. I did a little bit of both for a while to get my feet wet and<span class=\"text\" data-v-32c9577a=\"\">\u00a0get the basics together, figure out my marketing, and putting all the essential tools in place. The brokerage that I selected was a boutique Buckhead brokerage,e and I was one of the first agents. The broker at the time said, &#8216;You&#8217;ve got to be full-time, Debra. You&#8217;ve got to do this.&#8217; I said I was going to do it and within four months, I did leave corporate life and went full-time and I have been full-time in real estate for that entire time, so about 17 years.<\/span><\/p>\n<p><strong>SS: Now that you&#8217;re a Berkshire Hathaway,\u00a0 tell us what makes\u00a0going from doing flyers to this whole business being digital and social media. How has your marketing allowed you to evolve your business?<\/strong><\/p>\n<p>DJ: Every day, I think about how to differentiate against my competition. I also think about what is the latest technology or tools out there that I can take advantage of to expand my business. Probably four years ago, I started very heavily in videography.\u00a0Doing property videos, starting out in the beginning, introducing myself, and then telling a little bit about the house and getting out of the way to let the videographer really show the best aspects of the house. That was\u00a0game-changing for my business, as well as for my clients because of the exposure.<\/p>\n<figure id=\"attachment_3776239\" aria-describedby=\"caption-attachment-3776239\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3776239\" src=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/05\/11.jpeg\" alt=\"\" width=\"2000\" height=\"2500\" srcset=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/05\/11.jpeg 2000w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/05\/11-240x300.jpeg 240w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/05\/11-768x960.jpeg 768w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/05\/11-819x1024.jpeg 819w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-3776239\" class=\"wp-caption-text\">Debra Johnston<\/figcaption><\/figure>\n<p><strong>SS: How have you been able to be successful in such a competitive business and maintain such great integrity?<\/strong><\/p>\n<p>DJ: Again, I feel like differentiating against my competition.\u00a0Trying to do the best for my clients and walking the walk. Not every deal is perfect, but I tried to always take the high road and be optimistic. Everybody&#8217;s emotions run high, so just try to manage through that to get the deal done.<\/p>\n<p><strong>SS: If someone asked you about becoming getting into luxury real estate, what would you recommend for them to do to give have the best chance to be successful?<\/strong><\/p>\n<p>DJ: Start with building your brand. Figure out who you want to be, whom you want to market to, where you want to market to, and then focus on that.<\/p>\n<p><strong>SS: What are three predictions that you have for the real estate market over the next 12 to 21 months in Atlanta and on a nationwide basis?<\/strong><\/p>\n<p>DJ: This market is going to continue into next year. It&#8217;s going to be very hot and I think pricing is going to go up because of the demand,\u00a0and hopefully we&#8217;ll get more inventory on the market.<\/p>\n<p><strong>SS: How important it is for you to always be innovative and always investing in your brand?<\/strong><\/p>\n<p>DJ: Number one. It is the most important thing to me, and that&#8217;s\u00a0why I really like partnering with you [at Haute Residence]. I just always felt that what you what you do digitally was so game-changing 10 years ago that I absolutely was going to invest with you guys.<\/p>\n<p>For more information, please contact Debra Johnston at\u00a0404-312-1959 or\u00a0<a href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/debra-johnston-mid-century-modern-residence-lake-lanier\/debra.johnston@bhhsgeorgia.com\">debra.johnston@bhhsgeorgia.com<\/a><\/p>\n<p><i>Debra Johnston is the exclusive agent representing the Atlanta,\u00a0Georgia\u00a0real estate market as a member of the Haute Residence Real Estate Network.\u00a0<\/i><a href=\"http:\/\/www.debraajohnston.com\/\" target=\"_blank\" rel=\"noopener\"><i>View all of her listings here.<\/i><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3780628\" src=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/06\/editorial_graphic_new_-03.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/06\/editorial_graphic_new_-03.jpg 1024w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/06\/editorial_graphic_new_-03-300x169.jpg 300w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/06\/editorial_graphic_new_-03-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haute Residence launched its &#8220;Chat with Haute Residence Leaders&#8221; series with a conversation featuring Debra Johnston, representative of the Haute Residence Network in Atlanta, Georgia. She was hosted by Haute Media Group Cofounder Seth Semilof.<\/p>\n","protected":false},"author":142,"featured_media":3780628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13302,1,16575,750],"tags":[48,27227,13996,477,27225,14219,24440,14221,13997,476,20355,15816,1580,27226],"class_list":["post-3774939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-slider","category-news","category-real-estate","category-real-estate-talk","tag-atlanta-ga","tag-atlanta-homes","tag-atlanta-luxury-real-estate","tag-atlanta-real-estate","tag-berkshire-georgia","tag-berkshire-hathaway","tag-berkshire-hathaway-homeservices-georgia","tag-buckhead","tag-buckhead-real-estate","tag-debra-johnston","tag-debra-johnston-real-estate","tag-haute-agent","tag-haute-residence","tag-smart-homes-in-atlanta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chat With Haute Residence Leaders, Ep. 1: Debra Johnston<\/title>\n<meta name=\"description\" content=\"&quot;Chat with Haute Residence Leaders&quot; conversation featuring Debra Johnston, representative of the Haute Residence Network in Atlanta, Georgia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/chat-with-haute-residence-leaders-episode-1-debra-johnston\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chat With Haute Residence Leaders, Ep. 1: Debra Johnston\" \/>\n<meta property=\"og:description\" content=\"&quot;Chat with Haute Residence Leaders&quot; conversation featuring Debra Johnston, representative of the Haute Residence Network in Atlanta, Georgia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/chat-with-haute-residence-leaders-episode-1-debra-johnston\/\" \/>\n<meta property=\"og:site_name\" content=\"Haute Residence by Haute Living\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hauterealestatenetwork\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T18:51:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-30T14:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2021\/06\/editorial_graphic_new_-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andres E. 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