{"id":3755570,"date":"2020-01-21T12:11:11","date_gmt":"2020-01-21T17:11:11","guid":{"rendered":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/?p=3755570"},"modified":"2020-01-21T12:11:11","modified_gmt":"2020-01-21T17:11:11","slug":"the-agencys-farrah-brittany-on-her-journey-in-real-estate","status":"publish","type":"post","link":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/the-agencys-farrah-brittany-on-her-journey-in-real-estate\/","title":{"rendered":"The Agency’s Farrah Brittany On Her Journey In Real Estate"},"content":{"rendered":"

\"\"Photo Credit: The Agency<\/span><\/p>\n

Farrah Brittany<\/strong> is a force within The Agency<\/strong> and the real estate industry.\u00a0One of the founding members of The Agency, Farrah has been with the company since its inception, initially serving as Director of Client Relations. Farrah has worked alongside Mauricio Umansky<\/a><\/strong> on many multi-million dollar sales, co-listing properties, managing client relations and handling a wide range of sales processes, from listing presentations to marketing and escrows. Haute Residence<\/em> caught up with Farrah to talk about how she became involved in real estate and how she uses social media to gain new business.<\/p>\n

Did your love for real estate start from a young age?<\/h2>\n

My love for real estate really did start at a very young age. When I was little, I would ask my parents to take me to open houses on Sundays so\u00a0that I could learn about all of\u00a0the different neighborhoods within L.A. Even as a\u00a0young\u00a0kid, I had an appreciation for architecture and\u00a0I\u00a0loved imagining what kind of people would be the right fit for each home.<\/p>\n

What did you study in college? Did those skills prepare you for what you\u2019re doing now?<\/h2>\n

At University, I graduated with a major in psychology and a minor in business. That combination definitely prepared me for working in such a face-to-face, relationship-based industry, and the business skills certainly come in handy and can\u00a0apply to everything else that is required to run a real estate business.<\/p>\n

\"\"Photo Credit: The Agency<\/span><\/p>\n

Where did the idea of launching The Agency come from? What was the most exciting part about forming the company?<\/h2>\n

The idea for\u00a0launching\u00a0The Agency came from recognizing what the market was needing and wanting at the time. There\u00a0was a very\u00a0long history of the industry being run in the same way, and it needed a new perspective. It needed to become\u00a0more dynamic and lifestyle-driven, but with the focus still always\u00a0on\u00a0serving\u00a0the consumer. The most exciting part was\u00a0that\u00a0we\u00a0were\u00a0one of the first companies to\u00a0recognize\u00a0that a change was\u00a0needed and\u00a0then built\u00a0a company\u00a0whose core is\u00a0really about culture- something that was also new to the industry.<\/p>\n

Would you consider social media a huge part of gaining new clients and gaining exposure for your business?<\/h2>\n

Social media is definitely an incredible tool to gain exposure for your\u00a0business and to build a brand. It\u2019s also a great business card, where both buyers and sellers can verify who\u00a0you are and what you\u2019ve done, giving you credibility. I use my social media to post photos and videos of my listings,\u00a0other real estate tidbits, as well as to give followers a peek into my personal life so that they also know who I am as a person. That way, if they feel I\u2019m someone they\u00a0can relate to or\u00a0connect with, they are more\u00a0likely to want to work with me.<\/p>\n

You all recently launched The Agency Aspen. Is there a market you all are wanting to have a presence in next?<\/h2>\n

Absolutely! We\u2019re just getting\u00a0started.<\/p>\n

\"\"Photo Credit: The Agency<\/span><\/p>\n

Is there a celebrity you would love to have as a client?<\/h2>\n

I think Jennifer Aniston\u00a0would be a great client. I think we\u2019d have fun together! \ud83d\ude42<\/p>\n

What are the most important things someone starting a career in real estate should know?<\/h2>\n

The\u00a0most\u00a0important thing is to figure out how you can bring added value\u00a0to your clients\u00a0every day. \u00a0Especially now since there\u2019s so much information\u00a0available everywhere, you need to leave a lasting impression on them.<\/p>\n","protected":false},"excerpt":{"rendered":"

Haute Residence caught up with Farrah Brittany to talk about how she became involved in real estate and how she uses social media to gain new business.<\/p>\n","protected":false},"author":134,"featured_media":3755583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,16575],"tags":[486,115,222,18282,18283,1580,727,303,179,1019,17374,521],"class_list":["post-3755570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-real-estate","tag-california","tag-california-real-estate","tag-celebrity-real-estate","tag-eduardo-umansky","tag-farrah-brittany","tag-haute-residence","tag-luxury","tag-luxury-home","tag-luxury-homes","tag-luxury-property","tag-mauricio-umansky","tag-the-agency"],"acf":[],"yoast_head":"\nThe Agency's Farrah Brittany On Her Journey In Real Estate<\/title>\n<meta name=\"description\" content=\"Haute Residence 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