{"id":3715218,"date":"2017-08-08T08:15:51","date_gmt":"2017-08-08T12:15:51","guid":{"rendered":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/?p=3715218"},"modified":"2017-08-15T11:36:38","modified_gmt":"2017-08-15T15:36:38","slug":"cassina-crafting-90-years-of-contemporary-classics","status":"publish","type":"post","link":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/cassina-crafting-90-years-of-contemporary-classics\/","title":{"rendered":"Cassina, Crafting 90 Years of Contemporary Classics"},"content":{"rendered":"

Elegant, modern Italian-made furniture has been associated with the Cassina name since 1927. Now in its 90th year, the luxury brand continues to craft contemporary classic pieces that are designed in collaboration with the world\u2019s most revered designers.<\/p>\n

It is constantly evolving, exploring innovative styles, materials, and techniques for the manufacturing of classic d\u00e9cor that reflects modern designs. \u201cFor change to exist, you have to be willing to discover the uncertain, and Cassina has always been both brave and innovative in its approach,\u201d said managing director Gianluca Armento in a recent interview with Haute Residence<\/em>.<\/p>\n

Known for renewing and reintroducing its historic pieces, Cassina collaborated with the Le Corbusier Foundation and the heir of French architect and designer Charlotte Perriand to re-launch the Casiers Standard, a revolutionary product designed in 1925, in relation to \u201cthe organization of space that had never been explored in such a way before,\u201d Armento explained. It\u2019s been updated in a range of heights, modules, and finishes to produce 18 options, suited for any interior space.<\/p>\n

Limited editions of the LC1 Pampas <\/em>small armchair and LC4 Pampas <\/em>chaise-longue were released with Pampas hides from South America. These pieces are intended to honor the designs and travels of Swiss-French architect and designer Le Corbusier and Perriand in Latin America.<\/p>\n

Until recently, the 932<\/em> armchair, designed by Italian architect and designer Mario Bellini in the \u201960s, was left out of the Cassina collection for many years. It was re-launched as the MB1 Quartet<\/em> armchair, a more contemporary interpretation of the classic armchair, with four independently made cushions joined by a large belt.<\/p>\n

\"Cassina\"<\/a>
Cassina realeased “Cassina: This Will Be the Place,” a monograph that explores evolving contemporary styles of living through five contemporary styles of living through five uniquely designed interiors.<\/figcaption><\/figure>\n

With its 90th anniversary, Cassina released Cassina: This Will Be The Place<\/em>, a monograph that explores evolving, contemporary styles of living through five uniquely designed interiors that integrate the insight and approach of influencers from various fields, not just interior design.<\/p>\n

Armento elaborates on what to expect in the pages of the monograph, as well as how the luxury brand is reviving its name and modernizing its timeless furniture in an interview below with Haute Residenc<\/em>e.<\/p>\n

Haute Residence: With its 90th anniversary, the furniture brand has released Cassina: This Will Be The Place<\/em>, a monograph that explores evolving, contemporary styles of living through five uniquely designed interiors furnished with pieces from Cassina. Talk about the book, what it aims to deliver, and how it celebrates dynamic designs of the last century and beyond.<\/strong><\/p>\n

Gianluca Armento: Cassina has always invested in experimentation and the exploration of ideas connected to interiors and design\u2013\u2013it is part of the company\u2019s DNA. The monograph is an opportunity to look towards the future involving influencers from different fields\u2013\u2013not just interior design\u2013\u2013who each explore their idea of how contemporary social behavior could have an impact on the future of interiors. For example, the young Chinese architect Zhao Yang talks about his approach, which sees a shift from the Western mania of building up urban centers, to a return to nature as a response to the uprooting of traditions in a society, where he feels identity has been lost. In the second part of the book, Cassina has identified five different themes that have been interpreted in five interior concepts. \u201cBack to the Roots\u201d features the furniture from our collections.
\n<\/strong><\/p>\n

HR: How have interior designs by Cassina evolved over the past 90 years, as well as continued to reflect the brand\u2019s original concept of producing modern classics? <\/strong><\/p>\n

GA: For change to exist, you have to be willing to discover the uncertain, and Cassina has always been both brave and innovative in its approach. Since the 1950s, the company has been exploring new production techniques, materials, and styles to create innovative products that cater for the living requirements specific to that time.<\/p>\n

The concept of re-editing modern classics was born with the Le Corbusier, Jeanneret, and Perriand pieces in 1964, evolving over the years into the Cassina I Maestri Collection<\/em>, with iconic classics by the great architects of the Modern Movement. The pieces, unknown at the time, were serially produced for the first time and distributed on an international level by Cassina, making them the well-known icons that they have become today. These projects have such value and content that they are subject to constant improvement to best meet today\u2019s requirements. We are always looking for ways to modernize and develop classic projects, working in close collaboration with the official foundations and heirs of the architects to adapt to a constantly changing world.<\/p>\n

\"Cassina\"<\/a>
LC4 Pampas Chaise-Longue<\/figcaption><\/figure>\n

HR: Talk about how historic brand pieces\u2013\u2013including the LC1 Pampas <\/em><\/strong>small armchair, LC4 Pampas <\/em>chaise-longue, and the Casiers Standard<\/em>\u2013\u2013have been renewed with updated, more modern details, as well as preserved in their classic designs.<\/strong><\/p>\n

GA: The designs of these iconic pieces have withstood the test of time and are still great masterpieces of modernism today. To highlight the works and travels of Le Corbusier and Charlotte Perriand in Latin America, we have introduced limited editions of the LC4<\/em> chaise-lounge and the LC1<\/em> small armchair with Pampas hides from South America. Le Corbusier and Charlotte Perriand both had a strong connection with the local South American artistic and cultural circles, so this was a way to pay homage. The Casiers Standard<\/em> project was revolutionary at the time of its design in 1925, an idea regarding the organization of space that had never been explored in such a way before. Working together with the Le Corbusier Foundation and the heir of Charlotte Perriand, the piece has been re-launched in a range of heights, modules, and finishes to create a total of 18 options suited to all environments of the home, including the kitchen and office<\/p>\n

\"Cassina\"<\/a>
MB1 Quartet Chair By Mario Bellini<\/figcaption><\/figure>\n

HR: The 932<\/em> armchair by Mario Bellini from the \u201960s has been out of the Cassina collection for years. Why was this particular piece chosen to be revived with new elements and modifications? <\/strong><\/p>\n

GA: Mario Bellini has been working with Cassina for over 50 years. This year, to mark the occasion, we will gather his projects together in the MB Collection<\/em>. The 932<\/em> model, re-launched today as the MB1<\/em> Quartet<\/em> armchair, particularly transformed the idea of the traditional armchair by making its four independently produced cushions, joined together by a large belt, the piece\u2019s actual structure. MB1<\/em> Quartet<\/em> has a particularly contemporary feel to it\u2015it really could have been designed today!
\n<\/strong><\/p>\n

HR: Before her death in March 2016, architect Zaha Hadid collaborated with Cassina on the ZH One <\/em>armchair, a piece that will continually strengthen her legacy. Describe how the armchair blends the architect\u2019s striking, bold designs with Cassina\u2019s classic contemporary style.<\/strong><\/p>\n

GA: We are honored to have had the opportunity to collaborate with Zaha Hadid, such an important and ingenious creator. Her futuristic style is unmistakable in the lines of the ZH One<\/em>, a unique reworking of the cube armchair. The design is a perfect blend of her aesthetic and our continued commitment to exploring new shapes, finishes, and colors that can dialogue with the modern home.
\n<\/strong><\/p>\n

HR: Are there any upcoming designer collaborations in the works? What does the future have in store for the Cassina brand?<\/strong><\/p>\n

GA: We have a number of new projects coming up for Cassina. This year, for the 2017 collection, we have further strengthened our collaboration with Konstantin Grcic with the Soft Props<\/em> sofa, and we have a brand-new collaboration with Ronan & Erwan Bouroullec that we are very enthusiastic about.<\/p>\n

Images courtesy of Cassina<\/em><\/p>\n

This story<\/em> is featured in the Summer\/Fall 2017 issue of Haute Residence magazine.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Continuing its legacy of innovative collaborations with iconic designers, the 90-year-old Italian furniture brand, Cassina, has reintroduced some of its timeless pieces, with a contemporary edge.<\/p>\n","protected":false},"author":67,"featured_media":3715223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13192,1757,13196],"tags":[],"class_list":["post-3715218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-furniture","category-hdn","category-magazine"],"acf":[],"yoast_head":"\nCassina, Crafting 90 Years of Contemporary Classics<\/title>\n<meta name=\"description\" content=\"Continuing its legacy of innovative collaborations with iconic designers, the 90-year-old Italian furniture brand, Cassina, has reintroduced some of its timeless pieces, with a contemporary edge.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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