{"id":36677,"date":"2012-10-17T09:00:46","date_gmt":"2012-10-17T13:00:46","guid":{"rendered":"http:\/\/www.hautedesignnetwork.com\/?p=2357"},"modified":"2012-10-17T09:00:46","modified_gmt":"2012-10-17T13:00:46","slug":"design-studio-nendo-designs-pop-up-starbucks","status":"publish","type":"post","link":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/design-studio-nendo-designs-pop-up-starbucks\/","title":{"rendered":"Design Studio Nendo Designs Pop-Up Starbucks"},"content":{"rendered":"

Japanese\u00a0design studio\u00a0Nendo\u00a0have designed an incredible pop-up Starbucks coffee shop in Tokyo, Japan. The pop-up looks nothing like your usual Starbucks;instead, it has been designed to look like a library, with floor-to-ceiling bookshelves where customers can order drinks by taking specific books to the counter. In this concept store, the shelves are filled with books in nine different colors, each color representing nine drinks being served by the pop-up’s \u00a0baristas.<\/span><\/p>\n

The sleeves serve a dual purpose; they also provide reading material about the famous chain’s coffee beans. Customers can exchange the book at the counter and keep the book’s sleeve as a\u00a0memento.<\/p>\n

On Nendo’s website, the design team explained; “The ‘library’ invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world. Books and coffee are both important parts of everyday life, so we created a link between favorite books and favorite coffees.”<\/p>\n

\u00a0The pop-up shop was installed in the\u00a0Omotesando neighborhood of Tokyo for the month of September.<\/p>\n

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