{"id":149479,"date":"2014-07-10T12:53:29","date_gmt":"2014-07-10T16:53:29","guid":{"rendered":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/?p=149479"},"modified":"2014-10-08T22:25:56","modified_gmt":"2014-10-09T02:25:56","slug":"ruhm-ceo-mark-fitzpatrick","status":"publish","type":"post","link":"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/ruhm-ceo-mark-fitzpatrick\/","title":{"rendered":"A Q&#038;A with RUHM CEO Mark Fitzpatrick"},"content":{"rendered":"<p><a href=\"http:\/\/www.ruhm.com\" target=\"_blank\">RUHM<\/a>\u2014a \u201cdestination marketing\u201d company specializing in the production, packaging, and promotion of luxury homes on the market for over $10 million\u2014aims to place its\u00a0clients\u2019 resplendent properties in front of affluent audiences all across the globe.<\/p>\n<p><a href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-10-at-8.27.23-PM.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-149581\" src=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-10-at-8.27.23-PM.png\" alt=\"RUHM \" width=\"1200\" height=\"656\" srcset=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-10-at-8.27.23-PM.png 1200w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-10-at-8.27.23-PM-300x164.png 300w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-10-at-8.27.23-PM-1024x559.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>One of the handful of agencies focusing primarily on the marketing of luxury destinations, the firm works alongside real estate brokers before they even officially put a property on the market.<\/p>\n<p>Here, CEO Mark Fitzpatrick talks to us about RUHM\u2019s unique real estate marketing strategy, what sets the company apart from its competitors, and what it takes to become one of the unique agency\u2019s exclusive clients.<\/p>\n<p><a href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick.jpg\" rel=\"attachment wp-att-189805\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-189805\" src=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick.jpg\" alt=\"Mark Fitzpatrick\" width=\"752\" height=\"501\" srcset=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick.jpg 752w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-300x199.jpg 300w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-720x480.jpg 720w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-222x148.jpg 222w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-702x468.jpg 702w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-180x120.jpg 180w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-90x60.jpg 90w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-294x196.jpg 294w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-351x234.jpg 351w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-150x100.jpg 150w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-381x254.jpg 381w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-590x394.jpg 590w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-280x186.jpg 280w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/Mark-Fitzpatrick-341x228.jpg 341w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/a><\/p>\n<p><b>What sets RUHM apart from other marketing agencies?<\/b><\/p>\n<p>Beyond just being a production company, RUHM provides a full service marketing package of video, public relations, design, online marketing, research, and real estate consulting.<\/p>\n<p>The people are central to each marketing package\u2014our creatives don&#8217;t want to settle for the expected\u2014it&#8217;s just not as fun. We are idea generators\u2014always thinking of the best ways, no matter how unorthodox, to sell one particular property in the shortest amount of time and for the most money.\u00a0We aren\u2019t a &#8220;trust me, baby!&#8221; company. Everything we do has a reason and finds support in our analytics.<\/p>\n<p><b>Aside from being priced at $5 million or more, what other\u00a0criteria must an estate meet in order to be featured on RUHM?<\/b><\/p>\n<p>Any luxury destination that isn&#8217;t getting the attention it deserves is right up our alley. Sure, many homeowners have unrealistic expectations of price. We get attached to our homes\u2014they become part of our family. But sometimes, families are crazy. Your valuation may not be what the market can bear&#8230; which is why the story of why its worth what you feel it is needs to be told.<\/p>\n<p><a href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80.jpg\" rel=\"attachment wp-att-187417\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-187417\" src=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80.jpg\" alt=\"RUHM Highlight\" width=\"1024\" height=\"684\" 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https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80-90x60.jpg 90w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80-294x196.jpg 294w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80-351x234.jpg 351w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80-150x100.jpg 150w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80-381x254.jpg 381w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80-590x394.jpg 590w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80-280x186.jpg 280w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/DcG2gLZVwzGOlnquaaOzIEuRdx_yJPDPZQN8PKD0idYhhobLIZXHDlhnQXBE03weLgVZSdQVcM_RZyXKKGYdiwtyivGiOEHSaLM4gtpCkAsd5p2wGiFUvpGEoIttvg-M0huJTrpCGQKHaecy_uupZVivgd9obLrQE-NV7nRQfJ5AFEqYo3fjm00_S1KqkMEeH97R2rHCGV-V4Ltkmu5Bq80-341x228.jpg 341w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>It just doesn\u2019t make sense to us that homeowners aren&#8217;t expecting more. If any major company were to market a product, they&#8217;d do more than hire the local wedding photographer. With a home being\u00a0many\u2019s biggest investment, it just makes sense to hire a team capable of giving it a unique voice, engaging buyers&#8217; emotions, and getting it in front of eyes that matter.<\/p>\n<p><b>Briefly describe your thoughts on <a title=\"On the Market for $26 Million, Hale Ali\u2019i Estate Offers a Decadent Beachfront Lifestyle Like No Other\" href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/hale-alii-26-million-maui-kapalua\/\">Hale Ali&#8217;i<\/a>, the $26 million property in\u00a0Maui that you\u2019re currently featuring. What makes it a \u201cRUHM-worthy\u201d estate?<\/b><\/p>\n<p><a href=\"http:\/\/www.halealii.com\/\">Hale Ali&#8217;i<\/a> is Maui&#8217;s premiere beachfront estate. Being one of the most expensive properties on the island, the home\u2019s marketing package needed to be stronger than average to defend a premium price point amongst lower value homes.<\/p>\n<p><a href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-148137 size-full\" src=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020.jpg\" alt=\"Hale Ali'i - Maui, HI\" width=\"1200\" height=\"800\" srcset=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020.jpg 1200w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-300x200.jpg 300w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-1024x682.jpg 1024w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-720x480.jpg 720w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-222x148.jpg 222w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-702x468.jpg 702w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-180x120.jpg 180w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-90x60.jpg 90w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-294x196.jpg 294w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-351x234.jpg 351w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-150x100.jpg 150w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/020-780x520.jpg 780w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Securing a buyer for a $26 million property requires targeted channels, creative thinking, and a knowledge of how that demographic speaks, thinks, and congregates (or just a lucky break\u2014but no one can count on that). Hale Ali&#8217;i was on the market previously and even featured in some of the world&#8217;s most respected real estate publications, but it still didn&#8217;t manage to\u00a0secure a buyer. It was just another gorgeous mansion without a story.<\/p>\n<p><a href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I.jpg\" rel=\"attachment wp-att-187419\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-187419\" src=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I.jpg\" alt=\"Hale Ali'i\" width=\"1024\" height=\"682\" srcset=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I.jpg 1024w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-300x199.jpg 300w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-720x480.jpg 720w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-222x148.jpg 222w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-702x468.jpg 702w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-180x120.jpg 180w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-90x60.jpg 90w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-294x196.jpg 294w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-351x234.jpg 351w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-150x100.jpg 150w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-381x254.jpg 381w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-590x394.jpg 590w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-280x186.jpg 280w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/D1WxCKQ0arsFyndJEf-Y5sbIq2uV5AMmYPMuMhnARHwFbFQoK9tCqHL3omjL1LJouqYRRUeCmq7JjtLQ4rGERca6EjVnC-4hJL2bY-AJJEauqNxIPv9rfzlqXhVEIJfWI9f91l1j6pePPZ0Wc4ubgADUJCxwrhexpikANvoNzE2I-341x228.jpg 341w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>We saw an opportunity to shift the discussion from price per square foot to the experience of being in this unreal place. It&#8217;s indescribable\u2014and that&#8217;s the type of challenge we love. \u00a0We tried something totally different and unexpected\u2014having to search out the technology to make our ideas work. We\u2019re pretty happy we took the risk.<\/p>\n<p><b>Are you open to packaging and promoting other high-end assets aside from real estate?\u00a0<\/b><\/p>\n<p>Though we specialize in luxury properties over $10 million, we\u2019re always open to new opportunities\u2014from yachts, to hotels, to private residences, we have a wide network and the background of selling high-end dwellings to targeted affluent audiences.<\/p>\n<p><a href=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/bVhHgdOVBk4Rqn_pUgp_a2rBgw82-HIA-Sj0rqrHpfMr8rXAi9LS7ao4-dnR_jUcrWKV4I60zDIbk0O7_zMgvgOjtXwviRoacRryTuVUXx2m9bRiqz3CyZ1LsFTbOrbRwnxOoNxx-v-ougSuyDJGtcspHg7g0umQzj5GWinb1yfIqeModdICOBLTSG2sBg8cEzcF_S2_U6FdfdTskTrVldsVEbH0SeW0qba394dRJkBg8pop1hBfy.jpg\" rel=\"attachment wp-att-187411\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-187411\" src=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/bVhHgdOVBk4Rqn_pUgp_a2rBgw82-HIA-Sj0rqrHpfMr8rXAi9LS7ao4-dnR_jUcrWKV4I60zDIbk0O7_zMgvgOjtXwviRoacRryTuVUXx2m9bRiqz3CyZ1LsFTbOrbRwnxOoNxx-v-ougSuyDJGtcspHg7g0umQzj5GWinb1yfIqeModdICOBLTSG2sBg8cEzcF_S2_U6FdfdTskTrVldsVEbH0SeW0qba394dRJkBg8pop1hBfy.jpg\" alt=\"RUHM Highlight\" width=\"1024\" height=\"682\" srcset=\"https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/bVhHgdOVBk4Rqn_pUgp_a2rBgw82-HIA-Sj0rqrHpfMr8rXAi9LS7ao4-dnR_jUcrWKV4I60zDIbk0O7_zMgvgOjtXwviRoacRryTuVUXx2m9bRiqz3CyZ1LsFTbOrbRwnxOoNxx-v-ougSuyDJGtcspHg7g0umQzj5GWinb1yfIqeModdICOBLTSG2sBg8cEzcF_S2_U6FdfdTskTrVldsVEbH0SeW0qba394dRJkBg8pop1hBfy.jpg 1024w, https:\/\/newwebdev.wordpress-developer.us\/hauteresidence\/wp-content\/uploads\/2014\/07\/bVhHgdOVBk4Rqn_pUgp_a2rBgw82-HIA-Sj0rqrHpfMr8rXAi9LS7ao4-dnR_jUcrWKV4I60zDIbk0O7_zMgvgOjtXwviRoacRryTuVUXx2m9bRiqz3CyZ1LsFTbOrbRwnxOoNxx-v-ougSuyDJGtcspHg7g0umQzj5GWinb1yfIqeModdICOBLTSG2sBg8cEzcF_S2_U6FdfdTskTrVldsVEbH0SeW0qba394dRJkBg8pop1hBfy-90x60.jpg 90w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>For those interested in becoming one of your exclusive clients, how can they get in touch?\u00a0<\/strong><\/p>\n<p>Anyone interested in knowing more or seeing if his or her\u00a0property may be a good fit for RUHM can email us at Hello@RUHM.com, or contact me\u00a0at (949) 891-0177.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The head of RUHM talks to us about the company&#8217;s unique real estate marketing strategy and what sets it apart from its competitors.<\/p>\n","protected":false},"author":51,"featured_media":222988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4871,1749,1],"tags":[4895,4897,109,4893],"class_list":["post-149479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haute-life","category-hlrn","category-news","tag-mark-fitzpatrick","tag-marketing","tag-real-estate","tag-ruhm","speciality-luxury-real-estate-2","speciality-luxury-residential","speciality-residences-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Q&amp;A with RUHM CEO Mark Fitzpatrick \u2013 Haute Residence<\/title>\n<meta name=\"description\" content=\"The head of RUHM talks to us about the company&#039;s unique real estate marketing strategy and what sets it apart from its competitors.\" 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